Bikini so teeny becomes the number one selling trend nail color of all time.
Essie expands worldwide beginning with Europe.
Chosen by Princess Catherine Middleton on the day of her marriage.
Essie Cosmetics becomes part of the L’Oreal USA family.
Essie partners for some unique nail polishes with Universal Studios, J Crew, Rock & Republic, Mercedes-Benz Fashion Week, Judith Ripka..
Essie collaborated with Platinum Guild International (PGI) and designer Henry Dunay on the creation of the most expensive nail polish, "I Do" Platinum Nail Polish.
Essie is honored with an Achievement Award by Cosmetic Executive Women.
The brand extends to essiespa pedicure treatments, followed by essie smoothies hand and body lotions (2004), paraben-free nail care system naturally clean (2009) and award winning “facial for hands” essie ejuvenate (2010).
Allure Magazine's first "Best of Beauty Awards" recognizes essie for Best Nail Polish Colours. Essie continues to garner awards over the years from InStyle Magazine, Redbook, Women's Healthy & Fitness Magazine, CosmoGirl Magazine.
Queen Elizabeth's hairdresser sends essie a letter requesting ballet slippers - the only colour Her Majesty would wear.
Essie introduces our iconic square bottle.
Tonight Show host Joan Rivers announces she is wearing essie Jelly Apple nail polish.
Essie sales go international starting with Japan, then England, France...
Essie's first top coat and base coat launch, with a steady introduction of additional treatments and solutions over the years.
Essie premieres her first 12 unconventional nail polish colours including Blanc, Bordeaux and Baby's Breath (which are still in the collection today).
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