essie timeline


bikini so teeny - blues by essie

small suit. big hit.

Bikini so teeny becomes the number one selling trend nail color of all time.


By Essie

world expansion

Essie expands worldwide beginning with Europe.


By Essie

royal blessing ii

Chosen by Princess Catherine Middleton on the day of her marriage.


By Essie

home sweet home

Essie Cosmetics becomes part of the L’Oreal USA family.



partner up

Essie partners for some unique nail polishes with Universal Studios, J Crew, Rock & Republic, Mercedes-Benz Fashion Week, Judith Ripka..


bling bling

bling bling

Essie collaborated with Platinum Guild International (PGI) and designer Henry Dunay on the creation of the most expensive nail polish, "I Do" Platinum Nail Polish.


what an honor

what an honor

Essie is honored with an Achievement Award by Cosmetic Executive Women.


By Essie

the whole package

The brand extends to essiespa pedicure treatments, followed by essie smoothies hand and body lotions (2004), paraben-free nail care system naturally clean (2009) and award winning “facial for hands” essie ejuvenate (2010).


By Essie

first of many

Allure Magazine's first "Best of Beauty Awards" recognizes essie for Best Nail Polish Colours. Essie continues to garner awards over the years from InStyle Magazine, Redbook, Women's Healthy & Fitness Magazine, CosmoGirl Magazine.


royal blessing

Queen Elizabeth's hairdresser sends essie a letter requesting ballet slippers - the only colour Her Majesty would wear.


hip to be square

Essie introduces our iconic square bottle.


By Essie

first celeb crush

Tonight Show host Joan Rivers announces she is wearing essie Jelly Apple nail polish.


big in japan

Essie sales go international starting with Japan, then England, France...

seal the deal

Essie's first top coat and base coat launch, with a steady introduction of additional treatments and solutions over the years.


vegas baby!

Essie premieres her first 12 unconventional nail polish colours including Blanc, Bordeaux and Baby's Breath (which are still in the collection today).